Marketing Tool: Keep Calm and Carry On

Phrases, quotes, songs, sayings, slogans and words have all been part of the marketing agenda for a long time.

Some get used to death, some are used rarely. All have a place in the marketing world.  One of the more recent phrases that has been coined for marketing use is the Keep Calm and Carry On poster from WW2. This poster has been adapted into pretty much every way possible providing marketing material and branding collateral for businesses. There has also been a large number of posters created  purely for comical value.

Below are some examples of the Keep Calm and Carry On poster used for marketing purposes:

Keep Calm and Carry OnKeep Calm and Call BatmanKeep Calm and have a BeerKeep Calm and Wear VansKeep Calm and Drink Coca ColaKeep Calm and go to HogwartsKeep Calm and Tweet OnKeep Calm and Eat Fries

 

 

 

 

 

 

 

 

Keep Calm and have a Cuppa

 

There are so many of these posters it is likely that few stones remain untouched. You can find adaptations of this poster everywhere from T-shirts to mugs to greetings cards to mouse mats.

There are conflicting views about using this poster for martketing initiatives. One would suggest that as it has been so widely used that generating a unique and genuinely creative idea is incredibly difficult, however the other would suggest that there is a high demand for posters illustrating a twist on this phrase. (To view the increase in demand, see ‘Keep Calm and Carry On’ on Google Insights.)

That said, I’ve put the below together to represent the frustration that many feel surrounding the overuse of the Keep Calm and Carry On poster – it is now literally everywhere! The poster below is titled: KEEP CALM AND REFRAIN FROM CREATING YET ANOTHER KEEP CALM AND CARRY ON POSTER. Please feel free to share.

Keep Calm and Refrain from Creating Yet Another Keep Calm and Carry On PosterAre you looking for a personalised Keep Calm and Carry On poster or graphic with your brand logo? Click here to find out more.

 

 

 

 

 

 

 

 

 

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