One of the biggest areas people tend to fall down on when it comes to email marketing is not segmenting their recipient lists. If you have a database of 20,000 customers, candidates or clients, surely they can’t all be grouped into one list?
Analysing the traffic you get on your website can give you a great insight into where your customer base hear about your business, how engaged they are with your brand, as well as demographic data like location.
When you’re building a website for your business, it’s beneficial to conduct research into what your audience expects to see. You may have a pretty good idea of this already – you should know your customers inside out, and if you’re a recruiter, you should know your candidates inside out.
At the risk of sounding like Peter Griffin off Family Guy (which could never really be a good thing…), do you know what really grinds my gears? Twitter profiles with the egg profile picture and the standard cloud background. It’s nothing personal, I just feel if that you’re going to have an online identity, you should at the very least personalise it.
Earlier in January this year, Twitter released their new app – Vine. Vine is “a mobile service that lets you capture and share short looping videos”. This post talks about where Vine can add value to small businesses, as well as the larger brands. Here’s an example Vine video;
When looking to market your business on a social network, you’ll need to determine which network your audience lie on. One common way to segment your customers is by age demographic.
In this post you’ll find a case study illustrating the easy way to make money on Facebook. You don’t need Google Analytics or metrics software, you don’t need to spend money on Facebook Ads/Pay Per Click, all you need is some photos and willing customers.
For those who know me either personally or professionally, here’s a brief update on my current situation.
This question has various answers. It largely depends on what you’re trying to achieve. Here’s a few examples that might enlighten you as to when and how often you should post on social networks.
In the digital world that we live in, bad press travels pretty quickly. Link velocity means that websites (or pages) that gross a lot of links very quickly can rank highly in search engines. So whilst bad press on popular news sites such as the BBC can rank highly, don’t rule out smaller sites that can gain traction very quickly.