This post refers to a rule that a surprisingly large number of businesses seem to enforce. If an employee takes annual leave, which they inevitably do for 20+ days of the year, and a client phones up to speak to that employee, the person answering the phone is not allowed to say that they are on annual leave. Instead, they are to say that the employee is in client meetings for the next few days, on training days, or simply ‘away from their desk’.
When comparing premium brands with discount brands, are the premium brands/products always better? Or is it sometimes at the hands of marketers?
If I told you Marks and Spencer’s bagged salad is the same as Aldi’s bagged salad, what would you say?
Phrases, quotes, songs, sayings, slogans and words have all been part of the marketing agenda for a long time.
Some get used to death, some are used rarely. All have a place in the marketing world. One of the more recent phrases that has been coined for marketing use is the Keep Calm and Carry On poster from WW2. This poster has been adapted into pretty much every way possible providing marketing material and branding collateral for businesses. There has also been a large number of posters created purely for comical value.
Below are some examples of the Keep Calm and Carry On poster used for marketing purposes:
Delivery time can be an important factor when looking at the e-commerce world. There are many factors customers will consider when choosing to buy your products or services. Some of those are not so subtle, such as cost. Cost, for example, can for some customers be the single most important factor when looking to make a purchase. If you get your costing wrong, you can turn away customers before they’ve even got to your website (especially if you’re integrated with Google product search or similar).
During the marketing modules in my degree, my classmates and I were encouraged by our lecturer to complain whenever you see reason to. By “keeping quiet” the business may never know there was a problem with their product or service, and will therefore be unable to resolve the issue.
As a business, you should encourage complaints (or at least feedback) on your products or services, and as a customer or consumer you should aim to complain (or give feedback) wherever possible.