At the risk of sounding like Peter Griffin off Family Guy (which could never really be a good thing…), do you know what really grinds my gears? Twitter profiles with the egg profile picture and the standard cloud background. It’s nothing personal, I just feel if that you’re going to have an online identity, you should at the very least personalise it.
When looking to market your business on a social network, you’ll need to determine which network your audience lie on. One common way to segment your customers is by age demographic.
In this post you’ll find a case study illustrating the easy way to make money on Facebook. You don’t need Google Analytics or metrics software, you don’t need to spend money on Facebook Ads/Pay Per Click, all you need is some photos and willing customers.
This question has various answers. It largely depends on what you’re trying to achieve. Here’s a few examples that might enlighten you as to when and how often you should post on social networks.
Facebook is the worlds largest social network. Google+ is Google’s attempt at social networking, and was talked about a lot in 2011 but has been relatively quiet since the early parts of 2012. How do they differ? What does one offer that the other doesn’t? Why is Facebook better than Google+, and vice verca?
Facebook is a massive social network, there’s no doubting that. It gives businesses great access to existing and potential customers and can help grow a business in a way that other marketing methods may struggle to. There’s 800 million users on Facebook, 400 million of those log in on a daily basis – that’s a huge number. A number that no business owner or marketer should ignore. But there’s an even bigger number of people on the web. By just using Facebook, you may be missing out on other customers who rely on the Internet for their needs. 11% of the entire population is on Facebook. That’s an impressive figure. But it means that you’ll be missing 79% of the population if you just use Facebook for your online marketing (note: of that 79%, not all are on the web).
Social media profiles change more often than most of us would like. People don’t like change. Facebook is notorious for releasing updates, I’ve completely lost count on how many times they’ve introduced an update that has changed the way my profile looks, since joining Facebook in my first year of University. However, after getting used to changes, most people I speak to enjoy of the added functionality, improved navigation and overall improvements.
Facebook’s most recent update, Timeline, (an update i’m particularly fond of) has been compared to the ‘old Facebook’ using eye-tracking software.
Not all social networks are suitable for every business, and that’s worth remembering when looking to increase your presence in the social world.
Where are your fans? Where are your customers? What networks are your competitors using? – These are all questions that can aid your decision when choosing which network to gain a presence on.
Below is a list of 10 social media sites you may wish to consider using:
Rosie Gay of RosieHealth had shown an interest in using social media to widen there online presence and through a personal recommendation had got in touch for some consultation. We initially set up a branded facebook page and rolled out a stragey to build fans and allow Rosie to communicate with her customers on a new level.
The page was designed to engage with current customers, but also attract new customers who may not previously been aware of the business or the services RosieHealth offer.
The page features regular posts from Rosie amongst comments from her customers – many of which act as written testimonials, further strengthening the RosieHealth brand.