When comparing premium brands with discount brands, are the premium brands/products always better? Or is it sometimes at the hands of marketers?
If I told you Marks and Spencer’s bagged salad is the same as Aldi’s bagged salad, what would you say?
China – A Gold Mine for Premium Brands?
On June 16th 2012, I traveled to China and Hong Kong for two week visit. My trip started out in Beijing, moving over to Xian and then finally down to Hong Kong. This blog talks about some of the experiences I had during my trip, mixed in with a few thoughts from a marketing perspective.