Earlier in January this year, Twitter released their new app – Vine. Vine is “a mobile service that lets you capture and share short looping videos”. This post talks about where Vine can add value to small businesses, as well as the larger brands. Here’s an example Vine video;
I decided on this blog post to pick out a few of the best TV commercials I can remember from over the years. Some are more recent than others, but all are in my opinion great examples of marketers exhibiting high levels of creativity and fairly unique ways of appealing to customers and consumers. It’s not an exhaustive list, so I’ve called this post Part 1 with a view to publishing further posts later in the year.
Having video content on your website is an excellent way to immediately engage visitors. It can also increase your search engine rankings, as Google gives weighting to websites that contain video content. If linked with YouTube, it also opens your brand up to a potentially huge search volume (YouTube has 3bn daily video views).