Analysing the traffic you get on your website can give you a great insight into where your customer base hear about your business, how engaged they are with your brand, as well as demographic data like location.
When you’re building a website for your business, it’s beneficial to conduct research into what your audience expects to see. You may have a pretty good idea of this already – you should know your customers inside out, and if you’re a recruiter, you should know your candidates inside out.
The QR Code. It’s been around for a while, in some cases we’re seeing great value added and in others we’re seeing the exact opposite.
One debate the seems to be reoccurring is whether to use QR codes on web pages. My initial feeling is a no – why tell someone to scan something on a web page to take them to a web page? They could, after all, just click a link.
Facebook is a massive social network, there’s no doubting that. It gives businesses great access to existing and potential customers and can help grow a business in a way that other marketing methods may struggle to. There’s 800 million users on Facebook, 400 million of those log in on a daily basis – that’s a huge number. A number that no business owner or marketer should ignore. But there’s an even bigger number of people on the web. By just using Facebook, you may be missing out on other customers who rely on the Internet for their needs. 11% of the entire population is on Facebook. That’s an impressive figure. But it means that you’ll be missing 79% of the population if you just use Facebook for your online marketing (note: of that 79%, not all are on the web).